Sector: Marine Manufacturing
Location: Norfolk, UK
Employees: 50
Project Duration: 24 months

Background

Founded in 1970, Seaglaze Marine Windows is a leading manufacturer of specialist marine glazing products, serving a global customer base from its production facility in Norfolk. With over five decades of expertise, Seaglaze has built a strong reputation for quality, innovation, and service.

As the company geared up for a new phase of growth, the leadership team recognised the need to evolve its marketing and communications capabilities. A key goal was the creation of an effective internal marketing function that could drive brand visibility, support international expansion, and align with broader business objectives.

The Challenge

Seaglaze faced a common yet critical challenge: how to strategically grow its marketing presence while transitioning to an in-house model. The company needed:

• A comprehensive marketing and communications strategy to guide growth.

• Immediate implementation of that strategy across PR, digital, and brand.

• Expertise to support and train a new in-house marketing team.

The task required a partner who could not only define the strategy but also deliver it hands-on, ensuring a seamless transition to internal ownership.

Our Solution

Watermark Communications partnered with Seaglaze to deliver a tailored, strategic growth programme.

1. Strategy Development

We worked closely with the Seaglaze leadership team to understand their business goals, market position, and long-term vision. From this foundation, we crafted a comprehensive marketing and communications strategy, aligned with their ambitions for growth and scalability.

2. Full-Service Implementation

To ensure momentum, Watermark took full ownership of the strategy’s implementation across all channels, including:

• Marketing: Brand positioning, campaign planning, and lead generation.

• PR: Media engagement, trade coverage, and brand storytelling.

• Digital: Website updates, SEO, content development, and social media execution.

This hands-on delivery ensured immediate impact while laying the groundwork for a sustainable in-house team.

3. Team Onboarding & Training

As the internal marketing department began to take shape, we shifted focus to support recruitment, onboarding, and upskilling of Seaglaze’s new marcoms team. Through structured training, knowledge transfer, and ongoing mentorship, we helped them adopt and take ownership of the day-to-day marketing function.

The Outcome

• A clear, actionable marketing and communications strategy aligned to growth.

• A fully operational in-house marketing team equipped to continue the work.

• Increased brand visibility and a stronger digital presence.

• A confident, future-ready Seaglaze team with strategic tools in hand.