Client: Aluminium Marine Consultants (AMC)
Industry: Marine Engineering & Vessel Construction
Location: Isle of Wight, UK
Employees: 35
Watermark Services: PR & Marketing Strategy, Media Relations, Campaign Execution

Background

Founded in 2007 and based on the Isle of Wight, Aluminium Marine Consultants (AMC) is a specialist in the design and build of high-performance aluminium vessels. With a team of 35 skilled professionals, AMC delivers a range of commercial workboats, including crew transfer vessels, pilot boats, and rescue and recovery crafts, serving clients across the maritime and offshore sectors.

The Challenge

AMC approached Watermark Communications to enhance its market presence and establish its brand more firmly within the maritime and defence industries. While AMC had a strong reputation for technical expertise and quality construction, it needed a strategic marketing and PR partner to elevate its visibility and communicate its capabilities to a broader audience.

Our Approach

Watermark Comms worked with AMC on a long-term retainer, providing end-to-end support in:

• Strategic marketing and PR planning

• Media relations and press engagement

• Event support and brand positioning

• Content creation for print and digital platforms

A standout moment of the engagement was supporting AMC during Seawork International, Europe’s leading commercial marine and workboat exhibition.

Key Highlight: Tri-Party Launch at Seawork International

At Seawork, Watermark coordinated a high-impact press call to announce a significant tri-party collaboration:

• Builder: Aluminium Marine Consultants

• Designer: Walker Marine Design (another Watermark client)

• Client: Angloco – a leading global supplier of custom firefighting and rescue vehicles

The event marked the official launch of a new Fire Fighting Vessel (FiFi) — a technically advanced and highly specialised craft designed for emergency response at sea.

Results

The press call generated widespread coverage and positive publicity, including:

• Extensive media features in key maritime publications

• Strong visibility on digital channels and social media

• Enhanced brand recognition for AMC and its partners

• Increased interest and inquiries post-event

The campaign reinforced AMC’s position as an industry innovator and highlighted its ability to collaborate on complex, high-profile projects.

Conclusion

Watermark’s integrated PR and marketing support played a key role in amplifying AMC’s brand story, supporting business development, and strengthening relationships across the maritime industry. The successful launch of the FiFi vessel at Seawork International is just one example of how strategic communication can elevate engineering excellence on a global stage.