Put Your Brand In The Spotlight
with Watermark Communications’
Marcoms Starter + Pilot Packs
Give your business the boost it deserves
Watermark Communications provides everything a business requires to help it launch into a new market, promote a new product, or give it a brand boost to help create greater engagement and credibility.
Whether you require a full marketing provision, with us becoming your outsourced ‘in-house’ marketing team, or likewise require specific aspects such as PR or website design, we will help to drive effective, consistent, cost effective, and comprehensive marcoms outcomes across all your brand messaging and your channels.
Should you already have internal or external support, such as creative design, we will gladly collaborate.
Watermark Comms’ starter packs include all the essential tools and knowledge to help to springboard a business. T&Cs apply.
Marcoms Strategy Pack
Discovery | Strategy | Vision
We lead an in-depth Discovery Workshop with you and your team, to brainstorm and clarify the business, the market, and its differentiators, aspirations, and more.
We then conduct Market Research and following evaluation, develop the Product and Service Offering, and define the Customer Profile and Marketing Goals.
This contributes to us developing the strategic Agile Marcoms Strategy delivering a clear understanding of your target market, key messages, and methods of reaching those customers across multiple channels.
From this we commence Marcoms Implementation and curate a Mission Statement and Company Vision of the business’s purpose and guiding principles.
Other options include Event Management and Temporary Staffing, Lead Generation, TeleMarketing, Campaign Planning, Budget Management, Internal Communications, and Marcoms Workshops.
Visual Identity Pack
Branding + Collateral
Design of a new Logo in a variety of formats, new Colour Palette and Font Family, plus other visual elements that define the brand, including a Brand Style Guide.
Collateral includes design of the new Letterhead, Business Cards, Word Template, PPT Presentation Template, and an Email Signature.
Other options for creative design and printed materials are available such as Brochures, Banners, Name Badges, Flyers, Vehicle Livery, Apparel, and largescale Exhibition Graphics.
PR + Media Pack
Public Relations + Outreach
Specialist support to unveil, refresh or launch a new or existing business or its product, and create consistent messages and news through compelling content and outreach.
We will formulate a three-month Agile Content & PR Plan and will produce a new Company Boiler Plate, and create a Press Release, or Blog Post if preferred.
We will tailor our inhouse industry and domain leading press and Media Distribution List so that it is relevant to the specific audience.
In addition, we will produce ‘peel away’ content including numerous Copy Blocks, for use in presentations, tenders, and pitches.
We will issue the press release to the distribution list, or upload a blog post to a LinkedIn Article or webpage
Other options include Award Submissions, Advertising Management, Technical Writing, Ghost Authorship, Case Studies, Tender and Bid Writing Support, Media Training, and Audience Engagement.
Product Launch Pack
Collateral | Landing Page | Press Event
The Product Launch Starter Pack provides end-to-end campaign management, and implementation, to achieve maximum exposure to a new product or service.
Comprising of the initial Strategy, to Social Media, Direct Marketing, Branding and Design, Packaging, Messaging, dedicated website Landing Page, Press Release, Press Call, Press Packs, Media Lobbying, Video Production, Influencer Engagement, and Collateral.
In addition, options also include Strategic Partnering, YouTube Live Events.
PS. Check out our new Boat Show Promo Packs for new product launches here.
Digital Marketing Pack
Website | Social media | eMarketing
Our Digital Marketing Starter Pack provides all the tools required to kick-start your brand across the digital domain.
We will design and build a WordPress Website for desktop, tablet, and mobile use, with Optimisation.
We will (re)create your Social Media Channels, supported by a new Social Media Content Plan, to drive Audience Engagement. In addition, we will product an eMarketing Campaign newsletter, with Analytics, and also develop a Prospect List.
Additional options include an SEO Appraisal Reporting, e-Commerce Websites, Audience Market Research, Competitor Profiling, Webinars and Hybrid Events.
