Fire Aid

Fire Aid, based in the UK, provides maritime safety training and dry dock services predominantly to the cruise sector, on a global basis. The requirement was to achieve consistent and more impactful marketing activities, with measurable performance indicators, to help to propel the business and its brands to the next level.

As Fire Aid’s myriad staff are primarily operational or client-side, the team was conscious that it did not have the bandwidth or required internal skillsets to achieve this; and asked Watermark to provide the answer.

The Challenge

Fire Aid, based in the UK, provides cruise sector services on a global basis. The requirement was to achieve consistent and more impactful marketing activities, with measurable performance indicators, to help to propel the business and its brands to the next level.

As Fire Aid’s myriad staff are primarily operational or client-side, the team was conscious that it did not have the bandwidth or required internal skillsets to achieve this – and asked Watermark to provide the answer.

The Outcomes

Fire Aid was delighted to have the initial remit of consistent, impactful, and measurable (highly successful!) marcoms support surpassed. Additional benefits included market research, website development, and event support at exhibitions.

By outsourcing the marcoms activities, the business also achieved a higher standard of strategic planning, deliverables, and outcomes when compared with a similarly budgeted inhouse appointment, together with faster take up, freeing up Directors’ time, combined with greater flexibility.